
Our History
- Trade Fair ApS with Scandinavian Baby Products is founded by Christian Bendtsen and Lasse Rolighed Olesen.
- We establish a warehouse location in Aarhus, Risskov. Later that year we move the company to Aarhus Nord, as the need for larger storage capacity becomes necessary due to growth.
- We get the distribution right of our first toy brand Plantoys.
- We establish distribution of sustainable and educational toy brands.
- A specially designed IT system is developed with a focus on being easy to use for all customers.
- The 5th employee is hired, and OEM & P/L goods are moved to an external warehouse due to lack of space.
- We invest in our own brand Filibabba ApS.
- Both Scandinavian Baby Products and Filibabba become GOTS certified.
- The company now trades with more than 3,000 stores in Scandinavia.
- Trade Fair ApS wins a Børsen Gazelle award.
- The company enters into a distribution agreement with KIDS2 for Scandinavia.
- We now trade with more than 5,000 stores.
- Trade Fair ApS wins its second Børsen Gazelle award.
- For the first time we sell more than 1 million units.
- We move our office to Tilst, and a warehouse location is established in Northern Germany with an external partner.
- The 10th employee is hired.
- The company has positioned itself as a significant player in the market within:
- Retail stores - hyper, super, discount. Strategic location of distributed brands and OEM & P/L developed products for the largest retail companies in Scandinavia.
- Special stores: Toy stores, the baby industry, and the leading e-commerce channels.
- The company establishes its own department for market representation and positioning of its own brands in the EU and China.
- We experience significant growth in markets outside Scandinavia.
- Trade Fair ApS wins its third Børsen Gazelle award.
- Filibabba ApS wins its first Børsen Gazelle award.
- We invest in a specially designed IT system. The largest investment in the company's history.
- The Friendship Group ApS takes over the ownership of Scandinavian Baby Products. Christian Bendtsen and Lasse Rolighed Olesen own The Friendship Group together.