About us

We turn words into actions.

At Scandinavian Baby Products, we manufacture, import, and distribute quality products for babies and children. In our wide portfolio, you will find more than 2000 products, along with six of Kids2's premium brands. Last but not least, we also offer our own unique brands, FILIBABBA and Scandinavian Baby Products.

Our history

Scandinavian Baby Products was founded in September 2013 by Christian Bendtsen and Lasse Rolighed Olesen, who today own the company through The Friendship Group ApS.

We possess a warehouse capacity of 3000 m2 and a professional logistics system that ensures our customers unique flexibility and very low risk in our collaboration.

As a GOTS-certified company, we take responsibility and prioritise environmentally friendly initiatives and social sustainability. Therefore, it is also important for us that our products meet all environmental and safety standards both nationally and internationally.

All of this, along with integrity and reliability in good cooperation, are the parameters that the team at Scandinavian Baby Products aims to be known for and measured by.
25 brands
15 dedicated colleagues
21 kids and babies
1 vision

Our mission

Scandinavian Baby Products' mission is to become a prominent player in the European market within the sales of baby toys, toys, and interior products for babies and children. We place a strong emphasis on ecology, sustainability, and product safety. Our goal is to be the supplier that can offer the most intuitive and scalable setup for all sales channels. We have a strong focus on IT and digitalisation, as well as logistics optimisation and development. Furthermore, we aim to maintain a robust product range consisting of a combination of proprietary brands and distributed brands. It is characteristic of us that our products complement each other.

CSR – We turn words into actions

At Scandinavian Baby Products, we back up our beliefs with actions to ensure that both our in-house brands and distributed brands meet our requirements for global and societal responsibility.

Since our establishment in 2013, we've been on a dynamic journey of growth – and we're far from hitting the brakes.

2013

Christian Bendtsen and Lasse Rolighed Olesen establish Trade Fair ApS, including Scandinavian Baby Products.

2014

We invest in our own brand, FILIBABBA.

2015

We set up a warehouse location in Aarhus, Risskov.
Later in the year, we relocate to Aarhus North, as we require greater warehouse capacity due to growth.

2016

We initiate distribution of educational and more sustainable toy brands.

2016

We upgrade to a specially designed IT system to make trading even smoother for all our customers.

2017

Both Scandinavian Baby Products and FILIBABBA attain GOTS certification.

2018

We engage in trade with over 3,000 stores in Scandinavia, and Trade Fair ApS achieves its first Børsen Gazelle award.

2018

We establish a distribution agreement with KIDS2 for Scandinavia.

2019

We engage in trade with more than 5,000 stores, and Trade Fair ApS wins its second Børsen Gazelle award.
We establish our own department for market representation and positioning of our own brands in the EU and China.

2019

We relocate our office to Tilst, and a warehouse location is established in Northern Germany through an external partner.

2020

We experience significant growth in markets outside of Scandinavia. Trade Fair ApS secures its third Børsen Gazelle award, while FILIBABBA claims its first.

2021

FILIBABBA secures its second Børsen Gazelle award.

2021

We launch our B2B shop, including a German language version, and invest in a new ERP system.

2022

We introduce our own toy brand, Scandinavian Baby Products.

2022

FILIBABBA achieves its third Børsen Gazelle award.

2023

We become distributors for Quercetti, TIMIO, Swaddle Me by Ingenuity, and Summer by Ingenuity.

Become a Reseller

Scandinavian Baby Products is one of the largest distributors of toys and products for babies and children. We distribute more than 20 brands. Become a reseller and be a part of the journey!
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