About us
We turn words into actions.
At Scandinavian Baby Products, we manufacture, import, and distribute quality products for babies and children. In our wide portfolio, you will find more than 2000 products, along with six of Kids2's premium brands. Last but not least, we also offer our own unique brands, FILIBABBA and Scandinavian Baby Products.
Our history
We possess a warehouse capacity of 3000 m2 and a professional logistics system that ensures our customers unique flexibility and very low risk in our collaboration.
As a GOTS-certified company, we take responsibility and prioritise environmentally friendly initiatives and social sustainability. Therefore, it is also important for us that our products meet all environmental and safety standards both nationally and internationally.
All of this, along with integrity and reliability in good cooperation, are the parameters that the team at Scandinavian Baby Products aims to be known for and measured by.
Our mission
CSR – We turn words into actions
Since our establishment in 2013, we've been on a dynamic journey of growth – and we're far from hitting the brakes.
Christian Bendtsen and Lasse Rolighed Olesen establish Trade Fair ApS, including Scandinavian Baby Products.
We invest in our own brand, FILIBABBA.
We set up a warehouse location in Aarhus, Risskov.
Later in the year, we relocate to Aarhus North, as we require greater warehouse capacity due to growth.
We initiate distribution of educational and more sustainable toy brands.
We upgrade to a specially designed IT system to make trading even smoother for all our customers.
Both Scandinavian Baby Products and FILIBABBA attain GOTS certification.
We engage in trade with over 3,000 stores in Scandinavia, and Trade Fair ApS achieves its first Børsen Gazelle award.
We establish a distribution agreement with KIDS2 for Scandinavia.
We engage in trade with more than 5,000 stores, and Trade Fair ApS wins its second Børsen Gazelle award.
We establish our own department for market representation and positioning of our own brands in the EU and China.
We relocate our office to Tilst, and a warehouse location is established in Northern Germany through an external partner.
We experience significant growth in markets outside of Scandinavia. Trade Fair ApS secures its third Børsen Gazelle award, while FILIBABBA claims its first.
FILIBABBA secures its second Børsen Gazelle award.
We launch our B2B shop, including a German language version, and invest in a new ERP system.
We introduce our own toy brand, Scandinavian Baby Products.
FILIBABBA achieves its third Børsen Gazelle award.
We become distributors for Quercetti, TIMIO, Swaddle Me by Ingenuity, and Summer by Ingenuity.
We become distributors for Fairgo, Connetix and Learning Resources.
